Hi, I’m bebe girl

A contemporary American fashion brand from California, leading urban style with a fusion of diverse designs, empowering city dwellers to express their unique charisma through lifestyle.

Manny Mashouf’s BEBE: His Vision, from San Francisco to the World.

Founded in 1976 in San Francisco by Mr. Manny Mashouf, BEBE is a contemporary women’s fashion brand renowned for its modern, urban style. By 2010, the brand had expanded to over 300 stores across the United States. In 2016, BEBE STUDIO and Bluestar Alliance formed BBBH, a New York–based joint venture to operate the BEBE brand, granting the Greater China market license to Shanghai Langhao Group.

1990S-2000s

RAPID NATIONWIDE CHAIN EXPANSION ACROSS THE UNITED STATES

Expanded offerings to serve a broader consumer base across a wider range of occasions.

1970S

SAN FRANCISCO FLAGSHIP STORE

Introduced fashionable apparel and accessories designed for young women's everyday wear.

1980S-1990s

ESTABLISHED LOS ANGELES DESIGN STUDIO TO EXPAND ON THE WEST COAST

Designed refined apparel for upscale women, suitable for both professional settings and social occasions.

Today, BEBE stands as a global lifestyle brand, embodying confidence while radiating charm and contemporary style. Through the exceptional creativity and services of our Asia Design Center, we empower BEBE girls to carry this confidence effortlessly across every aspect of their lives.