Longgoal Is Big Fashion Group In Shanghai With Several International Brands Including BEBE.
BEBE Is Young US Lifestyle Brand Owned By BBBH In New York.Longgoal Has BEBE Licence For Whole Of Asia.
Longgoal Is Fully Vertical For BEBE Providing Product Design, Manufacturing, Retail, Marketing Services And Store Design To Franchisees.
[ 35 ]
CITIES
[ 125 ]
STORES
[ 400 ]
STAFF
2004
Reached A Partnership Agreement With GANT To Introduce American Lifestyle Brand Mixed With The Ivy Elite Culture On American East Coast And European Classics Into China Market.And Sucessfully Tansferred To Brand Direct Operation In The End Of 2020.
2015
Launched The Business With Modern Womenswear Fashion Brand Of America - BEBE In The Greater China.
2015
Cooperated With Thomas Pink,A Luxury Shirt-maker Brand Owned By The LVMH Group.And Closed In 2017 Due To Global Strategy Change.
2019
Created The Joint Venture Company With British Global Lifestyle Brand Ted Baker For The Development And Operation Of Mainland China,HongKong And Macao Markets. In 2023, LG Further Acquired 50% Of JV Share To Operate License Business Entirely.
CHINA STORES
HKRI TAIKOO HUI SHANGHAI
DEJI PLAZA NANJING
SKP BEIJING
IFS CHANGSHA
MIXC SHENYANG
MIXC HANGZHOU
GLOBAL STORES
GLOBAL STORES
Dubai Mall
New Jersey
Beverly Hills, Los Angeles
Times Square, New York
GLOBAL SPACE IDENTITY
BE DAY
BE NIGHT
The Material Color Scheme Is Inspired By The Confidence And Charm Of Urban Women,With A Grayish White Color Scheme. Using Stone And Mirror Surfaces To Create A Contemporary Minimalist And Fashionable Atmosphere; Black Gold Collisions Reveal A Sense Of Luxury And Luxury;
The Overall Visual Is Created With Black And White Contrast The Unique Recognizability Of BEBE.