Hi, I’m bebe girl
An American contemporary charm apparel brand from California, a leader in urban fashion, blending inclusive, creative, and diverse designs to give city dwellers a lifestyle that showcases their individual charm.
Manny Mashouf’s BEBE: His Vision, from San Francisco to the World.
BEBE WAS ESTABLISHED IN SAN FRANCISCO IN THE US BY MR.MANNY MASHOUF IN 1976 AS A CONTEMPORARY WOMENS APPAREL BRAND.
IN 2010 THERE WERE OVER 300 BEBE STORES IN THE US.
IN 2016 BEBE STUDIO AND BLUE STAR ALLIANCE SET UP BBBH,A JOINT VENTURE TO OPERATE BEBE BRAND IN NY,GRANTED THE BEBE LICENCE FOR GREATER CHINA MARKET TO LONGGOAL IN SHANGHAI.
1990S-2000s
RAPID NATIONWIDE CHAIN EXPANSION ACROSS THE UNITED STATES
Expanded offerings to serve a broader consumer base across a wider range of occasions.
1970S
SAN FRANCISCO FLAGSHIP STORE
Introduced fashionable apparel and accessories designed for young women's everyday wear.
1980S-1990s
ESTABLISHED LOS ANGELES DESIGN STUDIO TO EXPAND ON THE WEST COAST
Designed refined apparel for upscale women, suitable for both professional settings and social occasions.
BE
EXPRESSIVE
BE
NOW
Now BEBE Is A Global Lifestyle Brand That Ex- press Confdence And Looks Charming And Contemporary.
Our Excellent Designs And Services In Asia Design Center Help Our BEBE Girl To Achieve This Confdence To All Aspects Of Their Lives.
CORE CUSTOMER
bebe speaks to independent women aged 25-35 with discerning taste and strong purchasing power.
They come from diverse professional backgrounds and share a refined, modern approach to life and style.
Lifes tyle enthusiasts
Home life managers
Freelancers
Fashion industry insiders
Key occasions
Resort occasions
Date nights
Offce settings
Social gatherings
